Our results are showing consumers like to engage with a brand to learn, discover and emotionally invest in that brand before purchase. Conversational Ads allow you to put your best foot forward and have an automated conversation with your audience during their initial experience with your brand. The canvas is empty and you can create a branded, personalized experience that will drive higher conversions, unlike your other mechanisms. You will see higher results just based on the simple fact that Conversational Ads increase ad engagement.